Serial 1 eBikes Win Big at the 2025 Australian Good Design Awards

Recognised for innovation, craftsmanship, and sustainability, Serial 1 continues to redefine the modern ride. Harley-Davidson succeeded in creating an eBike like nothing we've seen before, they called it 'Serial 1', after their first ever motorcycle. These bikes are stunning to look at and so much fun to ride. With automatic gears, you, the rider, only need to pedal and apply the breaks when needed. This e-bike is the new super commuter that is street legal in Australia. Drop into our Sydney store for a demo ride and to experience one of the highest quality ebikes in Australia today.

The Good Design Awards Jury praised Serial 1 for its attention to detail and forward-thinking approach

“Serial 1 eBikes are premium electric bicycles designed for commuters and recreational riders. Great proportions and overall attention to detail. Particularly nice to see all parts are replaceable, refurbished or traded in – all at a very competitive price. Nice intuitive easy access battery and clever integration of rear lights. A brilliant showcase of good design in this highly competitive space. Bravo.” 

From the seamless curvature transitions of the frame to the clever battery integration and sustainable design approach, Serial 1 stands out for all the right reasons. It’s not just a bike — it’s a statement of what modern urban mobility can be.